Organizations can collect first-party data from different sources, such as mobile applications, websites, social media, SMS, email, surveys, beacons, customer service interactions, CRM systems, points of purchase, and direct mail (using digital data to inform their campaigns offline). Single Sign-On (SSO) is a process that asks users if they want to sign in with their Google or Facebook accounts. After collecting user registration information, you can move forward in profiling users at a deeper level. Here you can explore firmographic, demographic and other data that reveals information and helps you focus on your target market.
Event-based tracking allows you to collect detailed data on the behavior of your users. There are several analysis tools that simplify event-based tracking. These ingenious tools allow you to implement event tracking and enter your own data into other systems. From here, you can start painting a picture of your ideal customer and his features.
Source data is information that companies can collect from their own sources. In other words, all customer information from both online and offline sources, such as the website, application, CRM, social media or company surveys, is first-party data. Here are three things digital marketers should focus on right now. Marketers will need to address technologies and capabilities, including better use of customer data platforms over other technologies and the most efficient processes for data acquisition, organization and storage.
They will also need to compare the maturity of their advanced analytics teams and learn what best practices are and how to follow them. What digital marketing leaders need to know to accelerate Chelsea Gross's first-hand data capture. Customer Data Platforms (CDP), such as mParticle, provide value here by helping you simplify first-party data collection.