Here's what you need to know about source data and how to use it to create targeted paid ads, website visitor tracking tools like Crazy Egg, your mobile applications, offline surveys, social media channels, user registration on your website, contests. Source data is critical to creating personal and meaningful customer experiences in any given context. Integrate online and offline data into an enterprise-wide identity asset to drive customer-centric programs that align marketing, product, and service.
Collecting your own datamakes it easy to know users and divide them into specific groups.
You can analyze your web traffic and create audiences that are looking for specific products or are interested in a particular topic, such as sports or automotive. It allows you to create highly personalized messages and increase the effectiveness of your marketing efforts. Learn more about audience segmentation on our blog. First-party data is information that companies collect directly from the user.
This information may be collected through a combination of online and offline channels, such as mobile applications, websites, social media, or surveys. Here are three things digital marketers should focus on right now. Marketers will need to address technologies and capabilities, including better use of customer data platforms over other technologies and the most efficient processes for data acquisition, organization and storage. They will also need to compare the maturity of their advanced analytics teams and learn what best practices are and how to follow them.
What digital marketing leaders need to know to accelerate Chelsea Gross's first-hand data capture. Customer Data Platforms (CDP), such as mParticle, provide value here by helping you simplify first-party data collection.