But the most important advantage of proprietary data is that it offers the kind of information that gives brands real control over their commercial destination. Data from external sources can improve the short-term performance of marketing, but it cannot explain the relationship with customers or their buying paths. Source data is the most relevant and accurate data. Having a close connection between the company and the precise source of the data greatly reduces the possibility of errors.
Source data is used to redirect, encourage, and during the sales process. Marketers can create new retargeting strategies based on their improved customer knowledge. They learn more about their ideal customer and can reach new audiences through different channels using their source data list. The source data applies to B2C and B2B datasets.
In the world of NetLine, it is not only related to who that person is, but also what is their role (area of work and level of work) in their work. This also includes your employer, type of company, industry, sub-industry, etc. The key element of future success is your own data ecosystem. Source data offers ample opportunities to strengthen customer relationships through proprietary means and can serve as an identifier for platform-wide activation.
First-party data collection doesn't require an intermediary, so you don't need to buy it from other parties.