Source data is information that a company collects directly from its customers and from its property. Source data (also known as 1P data) is part of the mosaic of data that marketers have at their disposal. It can complement, improve and reduce the need for other types of data. Lotame Data Exchange is your source for high-quality third-party data.
It includes data from billions of users grouped into thousands of precise segments available on more than 40 advertising platforms. We can also create custom segments. In addition to purchasing Lotame brand data through LDX, you can access data from more than 40 brand data providers.
First-party data
is information that companies can collect from their own sources.In other words, all customer information from both online and offline sources, such as the website, application, CRM, social media or company surveys, is first-party data. First-party data is information that companies collect directly from the user. This information may be collected through a combination of online and offline channels, such as mobile applications, websites, social media, or surveys. Source data is information that a company has collected directly from its audience with their consent.
This may include information that your customers directly provide to you, information about website visitors, or information about your email subscribers. Data-driven decision-making isn't a new trend for marketing or business in general, and first-party data in particular is something marketers have been using to deliver smarter, more relevant marketing for some time. But how do you find those companies? One of the easiest ways to find a buyer or seller is through a third-party data marketplace, such as the Lotame Private Data Exchange (PDX), which connects both parties to allow third-party data transactions.
