The main difference between source data and zero-party data is that collecting zero-party data requires direct interaction from your audience. On the other hand, source data provides you with information on analytics and user behaviors. The difference between first-party data and zero-party data comes down to the way users grant consent. While source data is passively collected through customer interactions, users intentionally deliver zero-party data.
Zero-part data is the most recent type of data that appears on the scene. The term, coined by Forrester Research, refers to data that your customers have voluntarily provided to you. Zero-part data is a component of source data and must follow all the rules around its management. It also provides the same benefits as other data, including the ability to create personalized and relevant experiences.
Zero-part data %3D Collected from a customer who voluntarily shared it Source data %3D Collected by directly observing behavior.